Shake to Win shared how to tap into the Chinese millennial market with technology support at a Mexican Webinar
Mexico is one of the countries has the most valuable historical sites and cultural institutions in the world, with the culture and background, it attracts a lot of travelers around…
Insight: 2020 China New Media Strategy Whitepaper Recap Pt.1 – Platform Overview and Trend
Due to the COVID-19, consumers are spending more energy and time to online. Therefore advertisers are allocating more marketing budgets and inputs to online channels. New media marketing, which has…
Insight: What is the new normality for the China market and how brands can prepare themselves under the uncertainty? Recap from the industry experts interview from China Advertising Magazine.
Since the beginning of COVID-19, the behaviour of Chinese consumers has changed. In some extreme cases, they had no choice but try new ways of consumption. Consumers will not tell…
Insight: A complete analysis of Chinese Post-95s Generation, their social portrait you must know
Before we reach to or talk to post-95s, we need to understand the environment they grow up and what create their social habit. By learning, we get to communicate in…
[Podcast] Emily.T.Y Cheung shares what to expect on China tourism market
Digital Bootcamp Asia is a podcast about inspiring life stories from CEOs, business owners and leaders who share lessons learned and insights on how they tackle the challenges and overcome…
#TravelFromHome Zaandam strengthen their brand’s awareness via Shake to Win’s digital campaign, and it may have become the next destination for Chinese millennials while visiting the Netherlands
The summer may have slowed down China’s activity, and when we are looking for a way to get out of the heat, we virtually brought our users to Zaanse Schans,…
Trend Alert: is China Douyin (Chinese Tiktok) going to be the significant playground for branding?
In recent months, there have been many adjustments in the field of video marketing and live-streaming. The competition has entered the next stage from our perspective, and all the platforms…
#TravelFromHome Peru campaign is quite a reminder to Chinese Independent Travelers how much they love the country
If you have been following our Instagram, you know that our #TravelFromHome flew to Peru with our partner Aremika Travel by the end of July. In China, this campaign happened…
#TravelFromHome flew to the “End of the World” Chile with more than 135,300 Chinese social media users
We have expanded our success to Chile, where we established a new partnership with Chilexclusive Travel & Incoming. Chilexclusive is an incoming tour operator and destination management company since 2008….