About Shake to Win
Our mission is to preserve culture by creating cross-cultural bridges through technology.
Shake to Win was founded in 2017 by Hong Kong travel blogger and entrepreneur, Emily Cheung. An avid traveller, Emily visited over 40 countries before the age of 30.
Shake to Win is nested within and is supported by Createc Digital, a cross-culture digital advertising agency created in 2014 by Adam Chen and co-founded by Emily. It was named China Advertising magazine’s 2017 and 2018 Independent Ad Agency of the Year.
(L-R) Visit Brabant’s International Trade Manager Pim Sybesma, Emily Cheung and Van Gogh Heritage Foundation’s Director Frank van den Eijnden during the Shake to Win Hong Kong press conference. January 8, 2019. ©Shake to Win/Federick 2019
We are known in China as Shang You (赏游), which can mean “rewarding trip” or “appreciate the journey.” As for our international name, “shake” refers to a handshake and “to win” is about all that is gained from meeting someone new, from a different culture.
Culture is central to Shake to Win’s purpose: to preserve it and help people understand it is our mission. The content we provide our users helps them discover different aspects of the local culture of each country where we are present but, above all, it is by visiting the places we list on our app that they truly experience the local culture. Because we want our users to have the best, most authentic experience during their travels, we carefully select each institution, activity or business that we list.