How different regions celebrate Chinese New Year in China
Dumplings, red packets, fireworks—Chinese New Year is right around the corner. Although representative of the occasion, this imagery refers mostly to northern Chinese customs. So, how do other parts of China spend their most important holiday?
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.
Press Release: Shake to Win launches global platform to promote cultural exchange
Proceeds from travel app support artist-in-residence programmes with strategic ally Van Gogh Heritage Foundation
Van Gogh, a Chinese startup and a rapper: an unlikely bunch with a common mission
What do Vincent van Gogh, Shake to Win and a rapper have in common? At first glance, not much—or so they thought—until a small crew flew to Europe to shoot…
Myths about Chinese independent travelers
In recent years, the way Chinese outbound tourists behave has changed over time. These travelers are very different from the previous generations of Chinese in almost every way. Despite these changes, some…
New partner onboard: meet MacBike Amsterdam
Welcome on board Shake to Win MacBike Amsterdam! Our Founder Emily was an exchange student in 2006 in Amsterdam, she always remembered her first experience for bike rental in Amsterdam….
A comparison of outbound tourism between Chinese and non-Chinese tourists
Most articles that are covered mainly focused on outbound Chinese travelers, but how do they compare from the rest of the outbound travelers, are they different, and how so? Using…
Insightful Data on 2018 October National Holiday Outbound Tourism
For the past few weeks we have been providing information on the behavior and trends of Chinese FITs. Past articles may help with understanding better how to target and plan…
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
The rise in Romantic Tourism means opportunity for wine businesses
With over 6 million Chinese FITs traveling to Europe alone, there has been a significant increase among the younger generation of Chinese travelers having weddings and wedding photos in Europe. Although traditional…
The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…