Chocolate and China: The sweetest gift from afar (Part 2)
Get a few tips on how to attract Chinese visitors to your chocolate shop in Part 2 of our two-part series on chocolate’s popularity in China.
Chocolate and China: The sweetest gift from afar (Part 1)
This week, while many indulge in large doses of chocolate over Easter, we will explore chocolate’s popularity in China in a two-part series. Part 1 is an overview of the influence of Chinese culture on their taste for chocolate, at home and on the road.
Shake to Win at the Chinese Univeristy of Hong Kong: Women in Technology and Entrepreneurship
On April 11, our founder Emily Cheung spoke during an event that explored how gender dynamics play a role in business and hopes to encourage positive change.
Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
Our very special guests from Belgium: Vlerick Business School
On Tuesday, April 2, Vlerick Business School paid us a visit at our Shanghai office. But our collaboration with them dates back to 2016, at the very early stages of Shake to Win.
The implications of Brexit for Chinese tourism in the UK
While the UK debates how to solve its Brexit puzzle, Shake to Win decided to take a look at what Chinese outbound tourism means for the UK. Dive into the issue with us if you’re also wondering about Brexit’s possible ramifications and how Chinese tourists may help, actually.
Exchange and independent travel’s lifelong impact: Emily’s Shake to Win helps the world grow closer
In this interview published by Hong Kong travel media platform Dishtravel, Emily Cheung shares her stories and talks about what inspired her to create Shake to Win.
ITB Berlin 2019 recap: Top takeaways about the Chinese outbound travel market and industry leaders advice
ITB Berlin 2019 wrapped up last Sunday and we did learn a few things. Here are our top takeaways from key panels about the Chinese outbound travel market, as well as some advice from industry leaders.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
How different regions celebrate Chinese New Year in China
Dumplings, red packets, fireworks—Chinese New Year is right around the corner. Although representative of the occasion, this imagery refers mostly to northern Chinese customs. So, how do other parts of China spend their most important holiday?
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.