STW Innovation (www.shaketowin,net), a leading provider of innovative travel-tech solutions for the tourism industry, is excited to announce the launch of the STW Education Program Pilot in Spanish-speaking countries together with our strategic partners from Spain & LATAM market, set to take place in the first quarter of 2024. This program aims to empower the digital transformation in the tourism industry and prepare local businesses to cater to the booming outbound Chinese tourism market.

With Chinese tourism experiencing unprecedented growth and projected to continue its dominance in the global tourism industry, understanding and tapping into this market has become essential for tourism professionals worldwide. The STW Education Program has been specifically developed to address the needs of the Latin American tourism industry and provide training in attracting, marketing, and connecting with Chinese tourists.

The program, consisting of 10 hours of intensive training, will feature 10 outstanding experts in Chinese tourism from 4 different countries. This diverse group of professionals guarantees a unique and enriching learning experience for participants.

The primary objective of this program is to equip participants with the essential knowledge and skills to understand, address, and capitalize on the opportunities offered by the burgeoning Chinese tourism industry. The course will focus on fundamental aspects such as Chinese culture, travel preferences, expectations of Chinese tourists, and effective marketing strategies to attract this ever-expanding market.

Participants will gain insights into the largest issuing market in the world and explore topics including an introduction to China’s history, contemporary China, Chinese tourism, marketing in China, digital ecosystems in China, protocols and etiquette, tour operators, strategies for hotels, tourism fairs, and current market trends, opportunities, and challenges.

Upon completion of the course, students will be well-prepared to leverage opportunities in the Chinese tourism industry and offer exceptional experiences to Chinese visitors, and gain an e-certificate presented by STW and its strategic partners worldwide.

STW Innovation is thrilled to be at the forefront of empowering the tourism industry in Spanish-speaking countries to embrace the digital transformation and tap into the immense potential of the outbound Chinese tourism market. The STW Education Program Pilot is just the beginning of our commitment to providing innovative solutions and training for the tourism industry.

For more information about the STW Education Program Pilot and how to participate, please contact Rafael Vega at or Emily Cheung at

About STW Innovation

STW Innovation is a leading provider of innovative solutions for the tourism industry. With a strong focus on digital transformation and market trends, STW Innovation aims to empower businesses in the tourism sector to thrive in the ever-changing global landscape. Through cutting-edge technology, training programs, and strategic partnerships, STW Innovation helps tourism professionals adapt, grow, and succeed.

Contact: [Emily Cheung] [Founder & CEO] [STW Innovation Company Limited] [+852 93680717 | +86 18321126094] []