Insight: 2020 China New Media Strategy Whitepaper Recap Pt.2 – Platform Mechanism and Showcase Sharing
In last week’s article “2020 China New Media Strategy Whitepaper Recap Pt.1“, we shared the latest China market trend and platform overview. This week, we will share the platform mechanism…
Insight: 2020 China New Media Strategy Whitepaper Recap Pt.1 – Platform Overview and Trend
Due to the COVID-19, consumers are spending more energy and time to online. Therefore advertisers are allocating more marketing budgets and inputs to online channels. New media marketing, which has…
Insight: What is the new normality for the China market and how brands can prepare themselves under the uncertainty? Recap from the industry experts interview from China Advertising Magazine.
Since the beginning of COVID-19, the behaviour of Chinese consumers has changed. In some extreme cases, they had no choice but try new ways of consumption. Consumers will not tell…