Chocolate and China: The sweetest gift from afar (Part 1)
This week, while many indulge in large doses of chocolate over Easter, we will explore chocolate’s popularity in China in a two-part series. Part 1 is an overview of the influence of Chinese culture on their taste for chocolate, at home and on the road.
Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
The implications of Brexit for Chinese tourism in the UK
While the UK debates how to solve its Brexit puzzle, Shake to Win decided to take a look at what Chinese outbound tourism means for the UK. Dive into the issue with us if you’re also wondering about Brexit’s possible ramifications and how Chinese tourists may help, actually.
ITB Berlin 2019 recap: Top takeaways about the Chinese outbound travel market and industry leaders advice
ITB Berlin 2019 wrapped up last Sunday and we did learn a few things. Here are our top takeaways from key panels about the Chinese outbound travel market, as well as some advice from industry leaders.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
A comparison of outbound tourism between Chinese and non-Chinese tourists
Most articles that are covered mainly focused on outbound Chinese travelers, but how do they compare from the rest of the outbound travelers, are they different, and how so? Using…
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
The rise in Romantic Tourism means opportunity for wine businesses
With over 6 million Chinese FITs traveling to Europe alone, there has been a significant increase among the younger generation of Chinese travelers having weddings and wedding photos in Europe. Although traditional…