Insight: 2020 China New Media Strategy Whitepaper Recap Pt.2 – Platform Mechanism and Showcase Sharing
In last week’s article “2020 China New Media Strategy Whitepaper Recap Pt.1“, we shared the latest China market trend and platform overview. This week, we will share the platform mechanism…
Insight: 2020 China New Media Strategy Whitepaper Recap Pt.1 – Platform Overview and Trend
Due to the COVID-19, consumers are spending more energy and time to online. Therefore advertisers are allocating more marketing budgets and inputs to online channels. New media marketing, which has…
Insight: What is the new normality for the China market and how brands can prepare themselves under the uncertainty? Recap from the industry experts interview from China Advertising Magazine.
Since the beginning of COVID-19, the behaviour of Chinese consumers has changed. In some extreme cases, they had no choice but try new ways of consumption. Consumers will not tell…
Insight: A complete analysis of Chinese Post-95s Generation, their social portrait you must know
Before we reach to or talk to post-95s, we need to understand the environment they grow up and what create their social habit. By learning, we get to communicate in…
Trend Alert: is China Douyin (Chinese Tiktok) going to be the significant playground for branding?
In recent months, there have been many adjustments in the field of video marketing and live-streaming. The competition has entered the next stage from our perspective, and all the platforms…
#TravelFromHome Maldives campaign has reached more than 104,000+ Chinese social media users and over 211,000+ readership under the COVID-19 to approach the Chinese market
According to VisitMaldives, the country has resumed tourism with the launch of “Rediscover Maldives…The Sun Side of Life”. What a timing that our #travelfromhome just came back from the Maldives!…
[Podcast] Emily Cheung talks to China Business Cast about how Businesses can tap into the Chinese millennial market from 0 to 1
China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. Last week, Emily Cheung was honored to talk to China Business Cast about how…
Shake to Win has won two awards at the China Advertising Marketing Awards Ceremony
The China Advertising Marketing Awards (abbreviated as CAMA) was founded in 2001 by one of China’s earliest professional advertising magazine “China Advertising” which was first published in 1981. CAMA, which…
#travelfromhome la Experiencia virtual de Shake to Win
A través de nuestros canales de comunicación chinos, como Weibo, WeChat, Oasis y TikTok, mostraremos las mejores experiencias que cada destino tiene para ofrecer, ayudando a nuestros usuarios a sentir que viajan con nosotros. Unete al movimiento.