Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
A comparison of outbound tourism between Chinese and non-Chinese tourists
Most articles that are covered mainly focused on outbound Chinese travelers, but how do they compare from the rest of the outbound travelers, are they different, and how so? Using…
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
The rise in Romantic Tourism means opportunity for wine businesses
With over 6 million Chinese FITs traveling to Europe alone, there has been a significant increase among the younger generation of Chinese travelers having weddings and wedding photos in Europe. Although traditional…
The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…
Key Chinese holidays Part 2: Travel Modes and Behaviors
In the previous article, we discussed why European businesses need to be aware of key Chinese holidays to attract more Chinese FITs. In this article we will discuss the travel modes…
Key Chinese holidays that European businesses need to be aware of (Part 1)
Chinese tourists visiting Europe have more than tripled within the past 10 years and the number of Chinese citizens that hold a passport are still less than 10% of the total population of China….
2018 China social media landscape overview and upcoming trends you need to know about
After I back from Europe, today is my 4th day of working in our Shanghai office, with all the new office design and operational things going on (We are moving…
Chinese independent travellers and nature tourism
What would you do for your next overseas trip? Would you be shopping or spending time in luxury hotels? or visiting museums, heritage, spending time with nature and try to…