Nature and travel: winning combo for Chinese travellers
As today we celebrate World Environment Day, we’re taking a brief look at the growing interest Chinese independent travellers have in nature when travelling abroad. There are many different kinds of travel, but many travellers go for adventure to get away from the city and reconnect with nature.
Lights, camera, action: Chinese travellers, celebrities and film festivals
As the 72nd edition of the Cannes Film Festival comes to a wrap this Saturday, we take a brief look at Chinese independent travellers’ interest in big events, including red carpet glitz. And while we’re at it, we also share some of our favorite spots in Southern France.
Me, mommy, and daddy: Chinese independent family travel
The family is the building block of Chinese society. So, in this article, we explore the Chinese approach to family travel and how it relates to independent travel.
When do Chinese independent travellers travel?
Contemporary China loves to travel abroad. Sounds trivial, doesn’t it? Well, it is not. Understanding the Chinese free time landscape can make a difference in effectively attracting Chinese visitors, just like understanding seasons can help with harvest. And tourism is all about seasons, too.
Chocolate and China: The sweetest gift from afar (Part 1)
This week, while many indulge in large doses of chocolate over Easter, we will explore chocolate’s popularity in China in a two-part series. Part 1 is an overview of the influence of Chinese culture on their taste for chocolate, at home and on the road.
Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
The implications of Brexit for Chinese tourism in the UK
While the UK debates how to solve its Brexit puzzle, Shake to Win decided to take a look at what Chinese outbound tourism means for the UK. Dive into the issue with us if you’re also wondering about Brexit’s possible ramifications and how Chinese tourists may help, actually.
ITB Berlin 2019 recap: Top takeaways about the Chinese outbound travel market and industry leaders advice
ITB Berlin 2019 wrapped up last Sunday and we did learn a few things. Here are our top takeaways from key panels about the Chinese outbound travel market, as well as some advice from industry leaders.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.