Chocolate and China: The sweetest gift from afar (Part 2)
Get a few tips on how to attract Chinese visitors to your chocolate shop in Part 2 of our two-part series on chocolate’s popularity in China.
Chocolate and China: The sweetest gift from afar (Part 1)
This week, while many indulge in large doses of chocolate over Easter, we will explore chocolate’s popularity in China in a two-part series. Part 1 is an overview of the influence of Chinese culture on their taste for chocolate, at home and on the road.
Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
How different regions celebrate Chinese New Year in China
Dumplings, red packets, fireworks—Chinese New Year is right around the corner. Although representative of the occasion, this imagery refers mostly to northern Chinese customs. So, how do other parts of China spend their most important holiday?
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.
Myths about Chinese independent travelers
In recent years, the way Chinese outbound tourists behave has changed over time. These travelers are very different from the previous generations of Chinese in almost every way. Despite these changes, some…
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…