Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.
Insightful Data on 2018 October National Holiday Outbound Tourism
For the past few weeks we have been providing information on the behavior and trends of Chinese FITs. Past articles may help with understanding better how to target and plan…
Thematic travel: a new trend for Chinese travellers?
Overseas trips by Chinese are going to grow to 400M by 2030, this market may need local business to pay more attention to. While Chinese tourists are known for a…
What do Chinese travellers buy while travelling overseas?
A buzzword, Bakugai (爆買い), has been frequently mentioned over the last few years. In fact, this term is originated in Japan, and it is used to describe the Chinese travelers’ buying behaviors….
What are the Chinese eating habits while traveling overseas?
History (or legend) has it that most of the Italian cuisine has its origins in traditional Chinese dishes. Marco Polo, the great Venetian merchant, is said to have brought back…
Three main sustainable tourism trends Chinese independent travellers follow
With the globalization phenomena and the considerable growth in the global economy, it comes as no surprise that global tourism is one of the sectors that also rose notably. Over…