Chocolate and China: The sweetest gift from afar (Part 2)
Get a few tips on how to attract Chinese visitors to your chocolate shop in Part 2 of our two-part series on chocolate’s popularity in China.
Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.
Insightful Data on 2018 October National Holiday Outbound Tourism
For the past few weeks we have been providing information on the behavior and trends of Chinese FITs. Past articles may help with understanding better how to target and plan…
Thematic travel: a new trend for Chinese travellers?
Overseas trips by Chinese are going to grow to 400M by 2030, this market may need local business to pay more attention to. While Chinese tourists are known for a…