On December 3rd, the Our Hong Kong Foundation released a special feature media interview with Shake to Win’s founder and CEO, Emily Cheung. The feature program titled, Dance with the Era examines the developing parts of China’s economy, technology, education, and society, giving viewers a richer understanding of the inner workings of China, its people, and its future direction under such rapid changes. In this iteration, our very own Emily Cheung expands on the new wave of travelers and trends that she experienced as an avid traveler herself. Through her experience, she expands her goal to introduce a way of traveling for the next generation of digital-savvy and conscious young Chinese travelers while also bridging a much needed gap in cultural understanding between the locals and these experience hungry travelers.

About  the 團結香港基金呈獻 Our Hong Kong Foundation (OHKF)

The Our Hong Kong Foundation is a non-governmental & non-profit organization founded in 2014 by Mr C.H. Tung, Vice Chairman of the National Committee of the Chinese People’s Political Consultative Conference.  OHKF works to promote and contribute to Hong Kong’s long-term sustained prosperity and stability under the  “One Country, Two Systems”. By harnessing Hong Kong’s collective wisdom, dynamism, and resilience the OHKF allows for unique possibilities and opportunities within the two systems. In pursuit of this, the OHKF has set up an array of specialist institutes and platforms which are: Public Policy Institute, China Institute, SciTech Innovation Platform, Business for Social Good Platform, Academy of Chinese Studies, and Hong Kong Chronicles Institute. Check out the video and English translation below:

Subtitle:  【《與時代共舞》 第二十九集：旅遊APP】
Dance with the Era  Chapter 29: Travel  in a new way – Shake to Win

Video Transcript (English)

Source here: 《與時代共舞》–第二十九集：旅遊app

“This is Banff Forest Park, Canada. This place has the least light pollution, so watching the stars is very romantic.” Emily has been traveling with her parents since she was eight years old and has been to more than 60 cities in over 40 countries.

“Personally, for every two months or so, I will spend about three weeks abroad, so I really think travel is a necessity.”

In 2019, the scale of China’s outbound tourism market was as high as 155 million people. However, Chinese people used to travel less frequently. After the reform and opening up, the economy has developed rapidly with many people being able to travel abroad. In recent years, Chinese people have spent more than 100 billion US dollars on tourism.

As many Chinese travelers opened up to travel abroad for the first time, they did not fully understand the local culture. The sentiment towards these masses of new Chinese travelers swayed negatively due to various misunderstandings. On the other hand, the new generation of travelers today continue to spend large amounts of money beyond  souvenirs and malls  focusing more on experience and “depth”.

“We used to travel to three countries in seven days, but now the younger generation thinks they should slow down, maybe only one country in seven days.”

This trend has also prompted Emily to create a mobile app to introduce the new Chinese generation to foreign niche tourist locations. At the same time, letting foreigners see the “New Chinese-style of tourism.” If you would like to know more about us or are interested in any business collaboration please contact partnership@shaketowin.net.