China E-commerce trends: Community Group Buying & Social Commerce
E-commerce as an alternative source of revenue has become widely adopted around the world since the border shutdowns and social distancing regulations have been put in effect. Over the course…
Basic insights on Chinese Cultural Consumption
The rise in the economic standard and the Chinese middle-class lifestyle has brought about a substantial increase in the demand for cultural consumption. Markets for sectors such as fashion, music,…
Shake to Win opens China market access in Lima, Peru
Shake to Win is a lifestyle and cultural experience platform focusing on linking young Chinese with global museum culture, healthy and green travel, and local businesses that operate niche brand…
The new generation of China: Attracting the Chinese Millenials and Gen Z
The Chinese youth are the modern consumers that have grown up in a digitally integrated society. Unlike other generations, they have been exposed to social media and mobile apps from…
IECIA interviews Shake to Win founder on linking young Chinese to appreciate world culture
The COVID-19 epidemic has brought about drastic changes and raised concerns about the sustainability of the tourism industry. Change has become necessary, with offline businesses going online and new forms…
Shake to Win founder awarded Most Innovative Marketing Leader of the Year at the 2021 China Advertising and Marketing Awards…
On July 8, 2021, The 20th China Advertising and Marketing Awards forum and awards presentation ceremony was successfully held in Shanghai. Coming back from 6 awards in the previous year,…
China Insights: A brief look at the Chinese wine market
Over the years, China has been opening up to the consumption of wine over other alcohol-based drinks such as beer or baijiu, a traditional Chinese spirit made from sorghum. Although…
Understanding the essential stimulus of Chinese E-commerce
Since 2015, China has had its digital payment boom bring great convenience and faster conversion for consumption. This includes goods and services from all categories including transport, retail, gig-economy, and…
The Magical Town Orizaba launches in Shake to Win
The Magical Town Orizaba has officially launched on the Shake to Win platform successfully incorporating a total of 25 spots. This with the aim of increasing the Chinese market share…