On December 16, the 2021 ECI Festival: International Digital Innovation Festival, and ECI AWARDS International Aiqi Award Ceremony were successfully held in the Shanghai JW Marriott Hotel. Founder and CEO of Shake to Win, Emily Cheung was invited to attend the ceremony as an award-winner. Shake to Win which started off as a niche travel platform has always been committed to connecting the various cultures of the world with the young generation of Chinese through technology. With this award and our continued efforts, we hope to clear the path of promoting the world’s excellent cultures.

About the ECI Awards

The annual ECI Festival: International Digital Innovation Festival held in China, CES held in Las Vegas, USA, IFA held in Berlin, Germany, and MWC held in Barcelona, ​​Spain have been hailed by the industry as the world’s four major innovation festivals. 

The theme of this year’s festival is “Meet the Future”. The opening day included 4 major forums titled, “Digital Economy Industry Ecology”, “New Consumption Innovation Trends”, “New Marketing Technology Innovation”, and “New Marketing Content Innovation”, 3 major trend research reports, awards ceremony, cocktail party, VIP dinner and more.

The ECI International Digital Innovation Festival brings together the world’s most valuable brands, products, and platforms for application innovation, and gathers the world’s outstanding technology, marketing, capital institutions, and big names. It has also become an international digital economy innovation event with the most global vision, a high level of thinking, innovative applications, government-enterprise-study-research linkage, online and offline integration, and an annual influential international digital economy innovation event.

ECI AWARDS, also known as the International Aiqi Award in Chinese is supported by Chinese scholars, innovation experts, and scholars in the field of the digital economy from 26 countries and regions. It was established in 2014 by the IECIA, a public welfare, academic, independent research, and education institution. The ECI award is the world’s first international award for digital innovation that uses “innovation effectiveness” as an evaluation criterion. It is also known as the world’s most authoritative and influential prize for digital economy innovation.

By recognizing the most innovative achievements in business model, products, services, technology, marketing, and management, as well as individuals and organizations, it crowns innovation and constantly encourages and stimulates the innovative application and development of commercial and creative industries all over the world.

There are four categories of innovation awards in the ECI awards: model innovation, product innovation, marketing innovation, and the new Martech– marketing technology innovation. Before the opening of each category of awards, the representatives of each category of the final review committee define the category and announce the awards.

At the end of 2020, Shake to Win applied for the 2021 ECI awards with the entry “Digital Ecosystem and SaaS Platform that Democratizes China market Access for Culture SMEs Worldwide”, and successfully won the bronze award of “Business model – consumer-grade” in the model innovation category. This unexpected award has given the Shake to Win team further affirmation of our path to connecting cultures with China using technological innovation.

Since its establishment, Shake to Win has always adhered to an inclusive attitude, actively listening to the real voice and feedback of every consumer, complied with the market trend, analyzed the advantages and disadvantages of brand development, implemented the concept of sustainable environmental protection, and constantly provided better, intimate and effective services for all consumers and stakeholders. The entire Shake to Win team is honored to have won the award and will continue to build bridges between China and the world for a more brilliant tomorrow.

Unlock New China during the COVID era

Entering the Chinese market takes time and extensive research as well as a deep understanding of consumer insights, trends, and local behaviors. Engaging in all these activities may be expensive and impossible for small to medium-sized businesses around the world. With the added constraints of COVID-19, finding an efficient and cost-effective solution is vital to unlocking the potential of the Chinese market. However, finding partners that can digest both the international and local Chinese perspectives can be hard and risky. 

Under the goal of connecting global cultures to the Chinese youth, Shake to Win has been facilitating China market access for SMEs, cultural organizations, as well as public institutions from all over the world, building commercial and emotional bridges between distinct nations and helping Chinese consumers to reach the most unique places, products, and people. We offer an extensive range of services including localization, social media, online marketing, offline campaigns, e-commerce, and more, leaving you to focus on your business without the need to learn Chinese from your local destination. For more information or business collaboration please contact, partnership@shaketowin.net.