Recently, founder and CEO of Shake to Win, Emily Cheung, alongside over 100 young entrepreneurs from China, have been selected as new members of the G20 Young Entrepreneurs Alliance. Through this collective and global community of bold young entrepreneurs, there will be a new path of solidarity and communication. Crossing over different regions and industries, this collective will innovate for creating better solutions and discussions surrounding both economic and social issues that the world faces today.

The G20 Young Entrepreneurs Alliance is a global network of young entrepreneurs composed of organizations supporting the development of young entrepreneurs in G20 countries. The main work of G20 YEA includes holding the G20YEA summit in the host country of the G20 summit every year, representing young enterprises from various countries, gathering the best young entrepreneurs of the G20 group, and promoting exchanges and international cooperation.

“I am honored to have successfully entered the G20 Young Entrepreneurs Alliance through two rounds of interviews in the past month. Thank you Sherry for the recommendation and thank the Secretariat of the association for your support and appreciation…Joining the world’s leading entrepreneur alliance for youth, I believe that there will be greater growth for me and my companies in the future. I will continue to learn every day, stay humble and stay hungry. I look forward to participating in the organized activities, and do my best to support the community increase its influence! Let’s work together to embrace changes and make a better world.”

Emily Cheung, Founder & CEO of Shake to Win
Photo: Shutterstock. Empty streets due to coronavirus lockdowns.

Shake to Win as a tourism industry player has been experiencing the downturn and struggles the tourism industry has been facing since the beginning of the virus outbreak. Talking with cultural organizations, local municipalities in both Europe, Latin America, and China, Shake to Win has been at the forefront in providing support and awareness for building sustainable tourism development including rural tourism, technological advancement of the tourism service sector, as well as brand and destination marketing targeted at the young Chinese consumer. By openly sharing insights and building up an approachable ecosystem for the world to quickly and easily unlock the Chinese market, Shake to Win aims to bridge the world to China, bringing both the cultures, economies and people closer.

Despite the unfortunate circumstances the tourism-related industries face today, Shake to Win is frivolously working on timely and innovative solutions that not only target long-term implications but also the much-needed short-term restraints that the many smaller and rural business owners within the industry are surviving through. We are currently fighting a war with the virus that has forever changed the way we see the world. While recovery and rebound are the most wanted, we must understand it will not happen at once. As the world continues to innovate and digitalize, at the end of the day, we must truly understand that survival and preparation for the greatest moment – the reopening of travel, is the most important for both businesses and people around the world.

Unlocking New China during the COVID era

Entering the Chinese market takes time and extensive research as well as a deep understanding of consumer insights, trends, and local behaviors. Engaging in all these activities may be expensive and impossible for small to medium-sized businesses around the world. With the added constraints of COVID-19, finding an efficient and cost-effective solution is vital to unlocking the potential of the Chinese market. However, finding partners that can digest both the international and local Chinese perspectives can be hard and risky. 

Under the goal of connecting global cultures to the Chinese youth, Shake to Win has been facilitating China market access for SMEs, cultural organizations, as well as public institutions from all over the world, building commercial and emotional bridges between distinct nations and helping Chinese consumers to reach the most unique places, products, and people. We offer an extensive range of services including localization, social media, online marketing, offline campaigns, e-commerce, and more, leaving you to focus on your business without the need to learn Chinese from your local destination. For more information or business collaboration please contact,