Foreign flavors: How Chinese taste for wine spills into how they travel
While alcohol consumption in China has a long history and is deeply rooted in tradition, the taste for wine is a recent phenomenon of only a few decades. And it has its particularities—as it is the case with almost anything in China.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.
How different regions celebrate Chinese New Year in China
Dumplings, red packets, fireworks—Chinese New Year is right around the corner. Although representative of the occasion, this imagery refers mostly to northern Chinese customs. So, how do other parts of China spend their most important holiday?
Launch event aside, what we learned in our Hong Kong immersion
On January 8, 2019, Shake to Win was launched during an event in Hong Kong. But a lot happened before and after the event, as a trip anywhere with Shake to Win would not be complete without a good walk of the town.
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
What are the Chinese eating habits while traveling overseas?
History (or legend) has it that most of the Italian cuisine has its origins in traditional Chinese dishes. Marco Polo, the great Venetian merchant, is said to have brought back…
What do Chinese people do on their mobile phones all the time?
Today, smartphones are a part of people’s lives all around the world, but in China, smartphone usage is taken to a whole new level. Why do the Chinese use mobile phones so often and what exactly are they doing?