Marketing for the Consumer Revolution Caused by COVID-19
The Chinese New Year was right around the corner when the unforeseen virus hit the world causing a wave of changes within consumer behavior due to closures and government-mandated restrictions….
Why China will be a key benefit for your business activities in 2021
With a robust internet user base and advanced e-commerce capabilities, it is no surprise that China became the quickest to recover from the economic slowdown with a GDP growth of…
Insight: 2020 China New Media Strategy Whitepaper Recap Pt.1 – Platform Overview and Trend
Due to the COVID-19, consumers are spending more energy and time to online. Therefore advertisers are allocating more marketing budgets and inputs to online channels. New media marketing, which has…