Insight: 2020 China New Media Strategy Whitepaper Recap Pt.1 – Platform Overview and Trend
Due to the COVID-19, consumers are spending more energy and time to online. Therefore advertisers are allocating more marketing budgets and inputs to online channels. New media marketing, which has…
Trend Alert: is China Douyin (Chinese Tiktok) going to be the significant playground for branding?
In recent months, there have been many adjustments in the field of video marketing and live-streaming. The competition has entered the next stage from our perspective, and all the platforms…
Chinese FITS in 2019 redefining the traveling industry.
All though if you are in the tourism industry this might not be news, but the latest trends of 2019 are in, and this might be some worthwhile information for you and your business.
Redefining their half of the sky: Chinese women and independent travel
On International Women’s Day, let’s try to understand how Chinese women are reshaping the Chinese outbound travel market by looking for clues on changes in Chinese society over the past 70 years.