Founder & CEO, Emily Cheung invited to speak at Project Management Institute Hong Kong
On March 31st, STW Innovation Group founder & CEO, Emily Cheung will be speaking at the Project Management Institute Hong Kong online seminar from 19:00 to 21:00 CST (China standard time) through Zoom. Under the current challenges of COVID, Emily Cheung will share her inspiring path as a cultural tech entrepreneur. She will cover topics such as: How to start from nothing to something? How does failure empower success throughout her entrepreneurial career? How to lead a project with different time zones and manage multi-cultural teams? And how does one face challenges or unexpected situations like COVID-19? Through this online seminar, viewers will be able to interact with Emily and seek advice for creating a startup project by themselves. The seminar will be conducted in English.
About PMI Global
With more than 570,000 Global Members and over 300 Local Chapters internationally, Project Management Institute (PMI) is the leading membership association for the project management profession. Founded in 1969, PMI is actively engaged in advocacy for the profession, setting professional standards, conducting research, and providing access to a wealth of information and resources. PMI also promotes career and professional development and offers certification, networking, and community involvement opportunities. For around 50 years, PMI has advanced the careers of practitioners who make project management indispensable for business results. And with over 910,000 individuals holding the Project Management Professional (PMP)® credential, making it the most widely recognized – and the only global – certification in the profession.
Emily Cheung is the founder of the cultural and lifestyle platform 赏游地 (STW Innovation Group, pronounced: Shang You Di), launched in 2018. 赏游地 is a double-sided platform that facilitates the connection between the new Chinese generation and 4000+ global cultural destinations and brands via technology. Its mission is to connect and preserve culture and art anytime anywhere leveraging technology. STW Innovation Group is the first Asia-pacific shareholder of the Van Gogh Site Foundation from the Netherlands and the go-to-market partner of the Picasso Foundation in Malaga, Spain. Emily has also co-founded and works as the CGO of CREATEC, a full-service cross-culture communications agency founded in 2014. CREATEC was recently named China Advertising’s award – 2020 Independent Ad Agency of the Year. Taking from her long-ranging experience and expertise in business development and project management, attendees will be able to get key insights and cases for crafting a sustainable and adaptable business that can find success in this new business era.
Unlock New China during the COVID era
Entering the Chinese market takes time and extensive research as well as a deep understanding of consumer insights, trends, and local behaviors. Engaging in all these activities may be expensive and impossible for small to medium-sized businesses around the world. With the added constraints of COVID-19, finding an efficient and cost-effective solution is vital to unlocking the potential of the Chinese market. However, finding partners that can digest both the international and local Chinese perspectives can be hard and risky.
Under the goal of connecting global cultures to the Chinese youth, Shake to Win has been facilitating China market access for SMEs, cultural organizations, as well as public institutions from all over the world, building commercial and emotional bridges between distinct nations and helping Chinese consumers to reach the most unique places, products, and people. We offer an extensive range of services including localization, social media, online marketing, offline campaigns, e-commerce, and more, leaving you to focus on your business without the need to learn Chinese from your local destination. For more information or business collaboration please contact, email@example.com or try out Shake to Win by clicking the button below.