How different regions celebrate Chinese New Year in China
Dumplings, red packets, fireworks—Chinese New Year is right around the corner. Although representative of the occasion, this imagery refers mostly to northern Chinese customs. So, how do other parts of China spend their most important holiday?
Marketing strategies used in 2018 to attract Chinese travellers
The new year will bring new opportunities as growth is in the horizon for the Chinese outbound travel market. This article explores a few marketing strategies used last year that may provide good clues on the direction things will take this year.
Press Release: Shake to Win launches global platform to promote cultural exchange
Proceeds from travel app support artist-in-residence programmes with strategic ally Van Gogh Heritage Foundation