The rise in Romantic Tourism means opportunity for wine businesses
With over 6 million Chinese FITs traveling to Europe alone, there has been a significant increase among the younger generation of Chinese travelers having weddings and wedding photos in Europe. Although traditional…
Trends
The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…
Key Chinese holidays Part 2: Travel Modes and Behaviors
In the previous article, we discussed why European businesses need to be aware of key Chinese holidays to attract more Chinese FITs. In this article we will discuss the travel modes…