2018 China social media landscape overview and upcoming trends you need to know about
After I back from Europe, today is my 4th day of working in our Shanghai office, with all the new office design and operational things going on (We are moving…
Thematic travel: a new trend for Chinese travellers?
Overseas trips by Chinese are going to grow to 400M by 2030, this market may need local business to pay more attention to. While Chinese tourists are known for a…
What do Chinese travellers buy while travelling overseas?
A buzzword, Bakugai (爆買い), has been frequently mentioned over the last few years. In fact, this term is originated in Japan, and it is used to describe the Chinese travelers’ buying behaviors….
What are the Chinese eating habits while traveling overseas?
History (or legend) has it that most of the Italian cuisine has its origins in traditional Chinese dishes. Marco Polo, the great Venetian merchant, is said to have brought back…
Three main sustainable tourism trends Chinese independent travellers follow
With the globalization phenomena and the considerable growth in the global economy, it comes as no surprise that global tourism is one of the sectors that also rose notably. Over…
Connecting to Chinese independent travellers before, during and after their trip
The Chinese outbound travel market is not only growing considerably, but also the profile of the Chinese traveler is going through a rapid and revolutionary change. As I have discussed…
Meet the different types of Chinese free independent travellers
Chinese people are traveling more than ever before. An astonishing 130.5 million Chinese made an outbound trip last year. That is nearly two times the population of France. A great…
What do Chinese people do on their mobile phones all the time?
Today, smartphones are a part of people’s lives all around the world, but in China, smartphone usage is taken to a whole new level. Why do the Chinese use mobile phones so often and what exactly are they doing?