Insight: Understanding the consumption and behavior of the Chinese Gen-Z
China’s Generation Z, who are post-95 and post-00, are the youngest and most focal consumer group for businesses to target in this age. Characterized by their expressive and self-conscious nature,…
CEO Emily Cheung meets the UNWTO team to discuss the next innovation for tourism recovery and sustainable tourism solutions
On March 24th, Shake to Win founder and CEO Emily Cheung met with Senior Specialist at the Innovation, Education and Investments Department of World Tourism Organization (UNWTO), José Ricardo Díaz…
Interest in Snow Sports on the Rise for Chinese Adventure travelers
Adventure tourism has been a longstanding trend with Chinese travelers over the years but activities that are technical such as skiing, kayaking, and rafting were still less preferred over cycling,…