Interest in Snow Sports on the Rise for Chinese Adventure travelers
Adventure tourism has been a longstanding trend with Chinese travelers over the years but activities that are technical such as skiing, kayaking, and rafting were still less preferred over cycling,…
Marketing for the Consumer Revolution Caused by COVID-19
The Chinese New Year was right around the corner when the unforeseen virus hit the world causing a wave of changes within consumer behavior due to closures and government-mandated restrictions….