China Insights: How do Chinese travelers feel about tourism abroad?
Vaccinations are being implemented all over the world in an effort to stomp out the COVID-19 pandemic and bring back a return to normal international travel. Despite these efforts being…
China Insights: Douyin and The Changing face of Chinese E-commerce
E-commerce in China has become a mammoth industry with many competitors and participants from all over the globe. Not only are the main e-commerce platforms like TMall, JD.com, and Taobao…
Insight: Understanding the consumption and behavior of the Chinese Gen-Z
China’s Generation Z, who are post-95 and post-00, are the youngest and most focal consumer group for businesses to target in this age. Characterized by their expressive and self-conscious nature,…
Interest in Snow Sports on the Rise for Chinese Adventure travelers
Adventure tourism has been a longstanding trend with Chinese travelers over the years but activities that are technical such as skiing, kayaking, and rafting were still less preferred over cycling,…
Marketing for the Consumer Revolution Caused by COVID-19
The Chinese New Year was right around the corner when the unforeseen virus hit the world causing a wave of changes within consumer behavior due to closures and government-mandated restrictions….