The new generation of China: Attracting the Chinese Millenials and Gen Z
The Chinese youth are the modern consumers that have grown up in a digitally integrated society. Unlike other generations, they have been exposed to social media and mobile apps from…
Insight: Understanding the consumption and behavior of the Chinese Gen-Z
China’s Generation Z, who are post-95 and post-00, are the youngest and most focal consumer group for businesses to target in this age. Characterized by their expressive and self-conscious nature,…