Myths about Chinese independent travelers
In recent years, the way Chinese outbound tourists behave has changed over time. These travelers are very different from the previous generations of Chinese in almost every way. Despite these changes, some…
Culture, Travel
Why you should prepare your beer event to accommodate Chinese travellers
In recent years, the beer and wine industry has been gaining an increasing amount of market share within China. Although still an early market, the rise in consumption power and…
The rise of Chinese coffee culture
The tea culture has been in China for more than 2000 years but with the introduction of coffee into China, there has been a large growth in coffee culture among…