Chinese millennials: An opportunity for the tourism sector in Veracruz
In November, Rafael Vega Valtierra, Regional Director (LATAM & Mexico) of Shake to Win presented key insights and data for helping businesses from Veracruz to better connect with the Chinese…
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Shake to Win kicks off the second generation of the Cultural Program
On November 3rd, 2021, Shake to Win initiated its second round of the cultural program. Unlike the previous generation, two Latin American institutions, the Cristobal Colon University in Veracruz, Mexico,…
Popularity for camping with glamor on the rise with Young Chinese
Since the pandemic, Chinese consumers have looked towards new experiences and modes of travel that don’t put them at risk of infection. Choosing lesser crowded destinations and taking an interest…