On February 17, the National Chamber of Commerce, Services and Tourism (Canaco Servytur) of Oaxaca, invited Shake to Win to host the conference “The Chinese Millennials: An opportunity for tourism in Mexico” with a presentation by Rafael Vega Valtierra, Director Regional (Mexico & LATAM) of Shake to Win. This was possible thanks to the coordination with the president Ernesto Gutiérrez, and communications vice president Elí Gutiérrez of Canaco Servytur Oaxaca.

“Canaco Servytur is the largest and most representative business organization in Mexico with more than 650,000 affiliated companies. The participation of the sectors represented by Concanaco Servytur Mexico amounts to 50.3 percent of the total economy of the country”. In this same way, Oaxaca represents its great importance on tourism.

This is an autonomous, public interest institution, with its own legal personality and assets that represents, defends, and promotes the general interests of businessmen, entrepreneurs and associations of the commerce, services and tourism sectors as well as the search for opportunities that drive them to the success of their businesses.

The objective of the conference was to present the importance of Chinese tourism in Mexico, but especially in Oaxaca, and how Shake to Win plays an integral role in facilitating this access allowing multiple advantages that partners of this organization could take advantage of to develop inside the Chinese tourism sector.

The State has the greatest biodiversity in the country: virgin beaches, forests, gardens, terraces, haciendas, pre-Hispanic and colonial architecture, Dominico temples, ancestral rituals, la Guelaguetza, magical towns, calendas, mezcal, warm people and the best specialized suppliers with vast experience. Oaxaca is also ranked among the 5 best destinations for romance tourism nationwide making it a very promising destination for Chinese millennials.

In the lodging sector, there are hotels of Special classification: Gran Turismo, Business Class, 5, 4 and 3 stars, and Boutique Hotels with the distinctive “Treasures of Mexico” title. This allows Chinese travelers with high purchasing power to acquire exclusive and personalized services without neglecting the local market.

Thanks to the great potential that Oaxaca and the Chinese tourism market have, they are a great pairing that complements Mexico’s inbound tourism.

Shake to Win places great importance on generating unique and authentic experiences, heritage preservation, and promoting the local economy through the platform that adheres to the interest of the Chinese. Besides the fact that these travelers are 100% digital dependent, they are accustomed to looking for information and recommendations in online communities and websites to make travel decisions on their phones.

By lowering the barrier of access to the Chinese market Shake to Win alleviates the many issues that local businesses struggle with when targeting the Chinese: language barriers, China local marketing facilitation, low-cost digitalization, digital payments, and brand awareness campaigns. And by doing so, it opens up an easier way to spread mutual understanding of cultures from two distant parts of the world, bringing them closer to one another.

This promotion of the culture and wealth of Oaxaca is vital to spreading all its splendor. It is a state with unique history and traditions that deserves to be seen by one of the biggest potential markets that is China. We hope to bring attention to this alluring location among others in this region with our continued efforts from the Shake to Win LATAM team.

For any further business collaboration or inquiries please feel free to email us at partnership@shaketowin.net