La Rioja is a province located north of Spain where the richness of the soil facilitates the farming of high-quality agricultural produce.

For Shake to Win, it is our mission to collect the most unique places in the world and share them with the world and most importantly the Independent Chinese Travelers, that find it hard to find authentic cultural places outside China. Either because of the language barrier or lack of information sources, Shake to Win offers solutions for businesses to create awareness amongst this new market as well as offer Chinese travelers information of the most authentic places in the world.

Rioja unlike, Madrid and Barcelona which are well known around the world as top tourist attraction cities, is a city full of undiscovered gems and it has so much history that are worthy of sharing with the world.

Some of the most excellent wines in Europe come from this region and distinguish culinary experiences are there. However, little do people know that La Rioja is also the birthplace of the Spanish language for linguistics and historians.

In the European Continent, four families of languages co-existed more than three thousand years ago: the Celtic, the Italic, the Germanic, and the Slavic. Historians start in the year 1000 to analyze the evolution of a language so rich, and they say that the migration movements and the interaction between these four languages help shape the oral Spanish language.

Moving forward in time, the European Renaissance boost the organization of Academies of Literature, and life in monasteries helped the accumulation of writings that were translated and reproduced to spread the written form of the Spanish language. In San Millan de la Cogolla, travelers can find two monasteries, of Suso and of Yuso, both witnesses of the first Spanish writings, and they are a must-stop place for the enthusiast of linguistics and language in general.

Suso Monastery
Yuso Monastery

 In San Millan de la Cogolla, travelers can find two monasteries, of Suso and of Yuso, both witnesses of the first Spanish writings, and they are a must-stop place for the enthusiast of linguistics and language in general. The experience of walking down their rooms and libraries that still to this date are decorated with furniture from the 18th century, transports visitors to what can be considered an era of expansion of human knowledge. 

“Reasoning is tightly woven into grammar expression”. – Moreno, F. 

The historical richness, the excellent gastronomy, and ethno-tourism in La Rioja are of great interest for STW, and we are currently in conversations with the Secretary of Tourism of this province to help uncover this magic region to our Asian users. 

This Region is a perfect example of the quality of spots available on Shake to Win Platform, looking to decentralize tourism and to share the most authentic and reach experiences with on of the largest outbound market in the world.

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